Today I attended a training on "Branding Yourself as a Digital Leader" and it was really insightful. I hadn't really given much thought to myself as a "brand" other than "super mom, perfect wife, etc." In my professional life, I thought my work ethnic spoke for itself. But does it? After today, I definitely think not! As leaders, whether it be in one classroom or the entire campus how others perceive you is key to whether you are successful in your role. As an instructional coach if others do not find me helpful, trustworthy or useful--then am I? My intention is not really that important at that point.
The task of marketing yourself can be intimidating, or worse-- what if others do not find me to hold up to what I am selling. However, if you are walking the walk AND talking the talk people will get behind your brand not because you said it. They will get behind you because you live it. Your brand will be the image in which people conjure when they think of you and what you bring to the table. It will take time, work and integrity but those things really should be a part of your brand anyway.
Until next month....
Kelly James
Solution Finder, Doer & Thinker
